The homemade cake business is also timeless and there is always a demand. The ease of starting a business, which can be set to quite large sales margins, and unflagging market tastes are some of the reasons why selling cakes in a home scale has a prospect to pursue.
The way to market this home-made cake business is apparently not too complicated. You can master it immediately, like the following five paths.
Selling on the “Seasonal Market”
Friday, Saturday and Sunday are potential times for selling. Whether near the mosque after Friday prayers, weekend markets, or Car Free Day, you can hold a wet cake sale stall in the “seasonal market” that appears at these special times. Another very busy time is in the month of Ramadan. Wet cakes are often sought as an alternative to breaking fast. Like other culinary traders, your turnover can double in Ramadan because of the tendency of people to become more consumptive in the fasting month.
Minimize the Sales Outlet
The conventional way of selling, but quite effective is to entrust your cakes to sales outlets. Office, school, campus canteens, and grocery stalls will receive your cake with open arms. With a note, you maintain product quality and set a friendly price, considering that in canteens and stalls like this the price is not pegged too expensive.
Receive Periodic Orders for Events
Wet cakes are often the choice of filler snack boxes that are shared in meetings, such as meetings, seminars, and social gatherings. You need to be good at finding opportunities by approaching certain communities and agencies that will routinely hold meetings like this. Periodic ordering at the set time will make it easier for you to make a production schedule and make sales estimates.
Social media to help smooth marketing can be utilized too. You can create a pre-order system that is now popular. In the minds of today’s customers, pre-orders imply exclusivity. On the other hand, you are freer to set the capacity and production schedule because it only makes it based on incoming orders. Empower online and –e-commerce shipping services to help fast distribution to buyers.
Become A Big Cake Shop Supplier
Some medium to large scale cake shops is not always able to handle wet cake production. Here is the opportunity to enter as a supplier. You can apply a buy-out system or consignment to these stores. Alternatively, you can provide your best cakes without a brand, which will be repackaged with the stores’ label. Ned to be underlined, working with a scale larger than you like this means that you must consistently meet the standards of the quality and quantity. The stores’ reputation is at stake with your product.
With a variety of cakes that are very varied, you are not required to make everything yourself. Take advantage of the services of a particular type of cake supplier while also specializing in having specific cakes that you will put forward as a business trademark. Reevaluate marketing strategies regularly to determine which strategy is the most effective.
So, try these tips and good luck with your homemade cake business.